LEGO FORMA
Lego launched a completely new type of toy with Indiegogo called FORMA. I worked on concepts for the campaign video.
Role: video concepting, art direction strategy
In my time at Indiegogo we offered premium services to enterprise level companies running a crowdfunding campaign. The companies we worked with saw Indiegogo as an avenue to reach an audience of early adopters, test market validation, get direct feedback, and be more agile in their R&D process. We worked with them on creative strategy, look and feel, storyboarding of video creative, and campaign page design.
Lego launched a completely new type of toy with Indiegogo called FORMA. I worked on concepts for the campaign video.
Role: video concepting, art direction strategy
The final video direction was chosen for its biological motif in the intro. LEGO liked this because it celebrated the natural and organic forms FORMA was inspired by.
I designed the campaign page for the Filtrete Smart Indoor Air Quality Monitor from 3M.
Role: layout, visual design
Norton debuted their privacy app with Indiegogo to get direct feedback and improve their product. I worked on creative concepts for their campaign video.
Role: Video concepting
The "Man on the Street" concept was chosen by Symantec. By interviewing random strangers about their online privacy habits, we were able to show a complicated and sometimes scary topic in a light manner.
